Innovation in Music Conference 2025
Bath Spa University
I was approached to create a visual identity for the 2025 chapter of the Innovation in Music conference.
The theme was ‘Rip it up’, as in rewrite the rules and take stock of where the industry is and where practitioners want to be in the future.
I took the idea of literally smashing records and putting the pieces back together to create brand assets that were used across the website, promotional items and a notebook and pen for attendees to jot down their weekend thoughts.
Feedback from the client and attendees was that it felt fresh and exciting and a brave new direction for the branding of the annual conference.
