Business Plan
Impelo are a small but mighty arts CIO with a reputation for a socially engaged, inventive, and ambitious approach, redefining community dance and arts in a rural context. Through partnerships, community practice, participants, and audiences, they introduce fresh, exciting perspectives on dance across generations and reach those most in need—whether isolated from their community, unable to attend other arts activities, or facing barriers to participation.
Impelo approached me to design and typeset their 2023 business plan to aid further funding of the organisation. It was to be used primarily as a digital resource, and they needed a limited run printed. Using their archive of photography, I incorporated illustrative flourishes and photo treatments that followed the organisation’s brand guidelines and visual style, with free rein to bring some of my own ideas into the mix.
